How To Professionally Draw My Own Logo
Have y'all e'er seen a big brand without a logo? No? That'due south considering in that location aren't any. A logo has a major impact on how your customers will perceive your brand. Then naturally, yous want your logo to be outstanding. But how practice you get there?
Don't fret! This handy guide will teach you everything you need to know to design the perfect logo for you and your business concern. From defining your brand's identity and understanding what makes a bully logo, to making the right design choices and navigating the pattern procedure, read on to larn how to blueprint a logo.
Here are the near important steps to designing a logo:
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Y'all may be request yourself: How can I pattern my own logo? These are the steps yous need to follow:
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- Empathize why y'all need a logo
- Ascertain your brand identity
- Find inspiration for your design
- Check out the competition
- Choose your design style
- Find the right blazon of logo
- Pay attending to color
- Pick the right typography
- Communicate with your designer
- Evaluate your logo options
- What not to practise when designing a logo
- Integrate your logo pattern into your brand
1. Understand why yous need a logo. And why it needs to be cracking.
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Business organisation actually is like dating—you lot're trying to attract the right customers and make them fall head over heels in dearest with your brand. So retrieve of your logo as the picture on your dating profile. It's what's going to make people take interest and attempt to learn more about you (or swipe left because you lot're non for them). So you want to wait your best, correct?
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Your logo will have a huge bear on on the outset impression your business is going to brand: It will give your customers information well-nigh your brand and permit them know if it's right for them.
Because your logo is such an essential part of your brand, you desire to make sure it's done well. All your branding materials will accept your logo on them. Information technology'll stare dorsum at your customers from your website, your packaging, and your business cards. Go far count! A great, professional logo design non merely has the power to communicate what you represent. Information technology will also make a adept first impression and help you stand up out from the contest.
two. Define your brand identity
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Y'all want your logo to communicate your make's personality. And in order to do that, you first need to understand what your make's core personality is. Once you lot have a clear idea of what makes you lot unique and what your make is all about, it will be much easier for y'all to brand design choices that complement and complete that picture.
Hither are some questions you can enquire yourself, to get to the bottom of your make identity:
- Why did we outset this business?
- What are beliefs and values that are of import to us equally a company?
- What do we exercise meliorate than anyone else?
- What makes u.s. special?
- If we could describe our brand in three words, what would they be?
- What are the 3 words nosotros would want our customers to use to draw united states of america?
3. Discover inspiration for your blueprint
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The hardest part of the design process can be the search for logo inspiration. Luckily nosotros've got some tips for you lot that will brand it really easy.
Start with a brainstorm
Perhaps y'all are a conceptual person and like to starting time off with collecting verbal ideas. A proper brainstorming session can be just what you lot need to pivot downwardly the look and feel you're trying to achieve. Here are three steps that volition help you depict out the all-time creative logo ideas:
one. Follow the rules of the brainstorm: Brainstorming is near getting all ideas out (even those actually really bad ones) and writing them down. Fifty-fifty a horrible idea tin can spark a chat that leads to a genius solution.
2. Remember like your audition: Make a listing of words that depict your brand and how you want it to be perceived. Think similar a person in your target demographic and always remember what would be important to them.
iii. Get everyone involved: A one-person-brainstorm is fine, only only multifariousness volition make the magic happen. Bring in people from every section or even friends and business partners. The more perspectives, the better.
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When it comes to brainstorming your logo, don't be afraid of thinking out of the box and being a bit different. See how logos similar the ones for Crypto Caveman and Sweet Trip cleverly combine ideas that you wouldn't necessarily associate with each other—similar cryptocurrencies and cavemen or a honey bee and a pivot on a map? These original logo choices aid them express grapheme and stand out from the crowd.
Brand a mood lath
If you're a visual person, a mood board may be the perfect tool for you to get inspired. Y'all can create an bodily board by cut out and pinning printed images or brand a digital one (Pinterest would be the obvious selection hither). But collect all the images you lot feel drawn to—those can be other logos, color combinations, illustrations or graphics, go wild! Yous'll come across, your mood board will reflect what manner and blueprint features yous are gravitating towards in no time. Need a good place to start? We propose checking out the 99designs logo inspiration gallery.
Think about how your business tin exist visualized in your logo. Only Rooted is all about local, down-to-earth nutrient and their vintage logo perfectly reflects that with hand drawn root vegetables. If you lot're striving for a similar aesthetic, your mood board might include images of vintage logos, handmade illustrations and organic shapes and colors. Or accept a look how the Rugged logo visualizes their "rugged" brand identity in a assuming and rough looking word mark but still includes a luxurious vibe with a reflective gold effect. Your mood board gives you the opportunity to pull all these elements together.
4. Bank check out the competition
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The best place to steal borrow ideas? Your contest! Bank check out what's already out there, what works well with your audience and what you should avoid. While stalking those other businesses, call up near what makes them unlike from you and how y'all can emphasise these differences in your logo design.
Be certain to clearly set yourself autonomously from your competition. If all the other businesses in your industry are going monochrome, maybe you lot should opt for some color to stand out. If everyone else is traditional, maybe a fun and mod logo volition concenter attention.
Check out the three accountant logos above and how they communicate their brand personalities. The lion logo for Orthrus Ventures is archetype and reliable, while the Tidy Finance logo seems modern and cool. However, if fun and outgoing is what y'all're going for, let Hot Toast inspire you with its vivid color and whimsical illustration.
5. Choose your pattern style
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Now that y'all have a clear thought of your brand and are feeling inspired, it'due south time to get-go translating that into design. There are lots of different elements that come into play hither, from colors, shapes and graphics to typography. Isolating each component and what information technology tin do for your logo will aid you take things footstep by step, rather than getting overwhelmed with the whole design all at once.
When thinking about your logo, the first matter y'all want to do is option the correct pattern aesthetic for your brand. There is no i style that is right for everyone, only what'due south best for your brand.
Classic
Trendy logos can be fun and heady, but they can quickly expect outdated. A classic fashion gives you better staying power and can aid you accomplish a broader audition. This aesthetic keeps it uncomplicated and doesn't venture out into crazy color palettes, graphics or fonts. A archetype way tells people that you are reliable and downward to earth.
Retro or vintage
There is a reason why vintage and retro pattern take been on trend for quite some fourth dimension now. They instantly remind you of the by and evoke romantic feelings of nostalgia. A vintage logo tells customers that history is important to you and that whatever you sell is done right. Worn and manus-illustrated logos in brown and beige colour palettes fit this artful beautifully.
Modernistic and minimalist
Brands often choose a clean and minimalist manner to communicate how fresh and modern they are. This way uses a lot of whitespace, minimal details and simple lines often resulting in sleek, pared back logos. A minimalist and modern style shows your customers that your make is upwards-to-appointment, cool and knows what counts.
Fun and quirky
This is a popular choice for brands with a young (or immature at heart) target customer. Fun and quirky style tends to be colorful and cute and often uses symbols or illustrations to create a positive and friendly vibe. Go for a whimsical mascot or a sweet illustration to let your brand'south fun graphic symbol smooth through.
Handmade and handcrafted
Handcrafted way transports a clear message: this make is individualistic and stands for handmade quality. The mode works well in combination with other aesthetics, like vintage, to really drive the message home. But it can be combined with minimal and fun styles equally well for a simple and sophisticated or a bright and youthful look.
Can't pick just one?
Of grade these styles aren't mutually sectional: Merely mix and lucifer them to conform your brand. For instance your brand can be both handmade and fun at the same time, just accept a await at how the quirky, illustrated logo for The Crafting Cactus pulls it off.
six. Discover the right type of logo
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In addition to the overall mode in that location are 7 primary types of logos you can choose from when you are creating your logo. Yous can pick the i that suits your company name or overall aesthetic best, or combine them to create something unique.
Lettermarks (or monogram logos)
Lettermark logos can be great to streamline your company logo, especially if your name is very long or hard to remember. Lots of businesses choose to get by their initials, just think of HP, CNN or H&M. These monograms can exist smashing for minimalist logos, but remember that they are non very skillful at expressing what your business is about.
Wordmarks (or logotypes)
Wordmarks are a very straightforward way of using you company proper noun as a logo. To give them personality and recognition value, they are all about typography—only expect at the wordmark logo for 1. If you've got a great name for your brand, this could be the perfect way to put information technology in the foreground.
Pictorial marks (or logo symbols)
Pictorial marks or logo symbols are what nosotros recall of when nosotros hear the word "logo". They are iconographic images that are easily recognizable and correspond your make with an prototype. You tin choose something simplistic or more than complex, merely make certain to selection a symbol that creates a unique connexion to your brand. Frequently these are paired with a wordmark (ya know, so customers know your name… at least until you're on par with Apple and Target in terms of brand recognition).
Abstract logo marks
Instead of a recognizable symbol, abstract logo marks are geometric forms that don't establish an firsthand connection to an existing epitome but create something entirely new for your make. An abstruse logo mark volition condense your business organization into a symbol that is truly unique to you. The logo for Printy shows how modern an abstract symbol can look, while having lots of personality at the same time. If you want your abstract logo to create a certain mood or feeling, find out the meanings of different geometric logo shapes.
Mascots
Mascot logos are a fun way of giving your brand a personality. They are frequently colorful, cartoonish characters that represent your business organization in a family-friendly and approachable mode, like the cheerful Gadget Mole above.
Combination marker
A combination mark does exactly what information technology says on the tin: it combines a symbol with a word mark to create an easily recognizable logo. The make name is either placed adjacent to the symbol, or is integrated in the graphic chemical element, similar designer ludibes demonstrates with the Brite Side logo. People will acquaintance both elements with your make, which allows you to use them both alone or together.
Emblem
Similar to combination marks, keepsake logos are too oftentimes a combination of word and pictorial elements. They ordinarily consist of text integrated in a symbol or icon, such as badges, seals or crests. The Rockwell Lighthouse emblem shows, how these traditional shapes tin can give you lot a very onetime-school and classic appearance.
7. Pay attention to colour
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Colors can have a ton of different meanings. The psychology backside color is complex, but to go along it short, colors accept sure emotions and ideas attached to them. To learn more than nigh colour theory exist sure to check out this in-depth guide on logo colors and their meanings.
- Red: Cerise stands for excitement, passion and anger. Information technology's a great choice if your brand is loud, youthful and wants to stand out.
- Orange: Orange is much less used than red simply it's just as energetic. This is a vibrant, invigorating and playful color.
- Yellow: If you want to look accessible and friendly, yellow is the correct choice. It gives off a cheerful, affordable and youthful energy.
- Dark-green: Dark-green is extremely versatile and can work for any brand actually. It's especially perfect for anyone who wants to found a connection to nature.
- Blueish: Blue is a very classic and common choice. It is calming and absurd and symbolizes trustworthiness and maturity.
- Purple: Purple tin be your ticket to looking luxurious. Depending on the shade, purple tin be mysterious, eclectic or feminine.
- Pink: If you lot're going for girly, cypher works better than pink. But that'due south not all! With shades like pastel rose, millennial pink or neon magenta, pink can give your logo a grown upwards and absurd, but still youthful and feminine look.
- Dark-brown: Brown may audio similar a strange color choice at outset, just it works perfectly for rugged and masculine vintage logos. It tin requite your brand a handmade, unique and aged look.
- Blackness: If you are looking for a sleek, mod and luxurious look, black will be a great selection. A minimalist black and white logo is the way to become if you want to continue it simple.
- White: Y'all desire your logo to look clean, mod and minimalistic? Use lots of white in your logo. As a neutral color it works in combination with all other colors, simply adds a make clean, youthful and economical bear upon.
- Gray: Gray is the ultimate color if y'all want to accomplish a mature, archetype and serious look. Darker shades look more mysterious, while lighter shades are more accessible.
Combining colors
Of course you don't need to stick with a monochrome logo using but one colour, just you lot tin combine several logos colors to tell a complete brand color story. To choose colors that work well together, have a expect at the colour wheel.
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- Complementary colors lie directly beyond from each other on the color bicycle. They bring out the best in both colors and create a very dynamic look.
- Analogous colors fall close to each other on the wheel. If you lot want your logo colors to be harmonious, these will work well together.
- Triadic colors draw from three equal sections on the color wheel. Pick these for a stimulating and bold effect.
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viii. Pick the right typography
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You desire to option a font that complements and completes your logo. In that location are four basic types of fonts yous can work with to give your logo a unique look:
Serif fonts
See how the font gives the Avalon logo a chichi and timeless expect? Serif fonts tin make your logo look archetype and loftier-finish. Serifs are the picayune "anxiety" at the end of letter, which make them look a fiddling more old-fashioned. They are very versatile and look great with any kind of design, but work especially well with vintage, elegant or classic designs.
Sans serif fonts
Sans-serif fonts are perfect for a modern and make clean expect. They don't have the little feet that serif fonts have which makes them await very sleek and unproblematic. This works dandy for modernistic brands, like the minimal and cool Delta Salt logo above.
Script fonts
Script fonts are reminiscent of handwriting. From elegant calligraphic fonts to relaxed and down-to-globe scripts, there is a huge variety out in that location. Use them to make your logo look more individualistic, like the Moon Rabbit logo higher up.
Display fonts
Brandish fonts are decorative fonts that are highly stylized and really catch the eye. Take a look at the Perfect You lot logo higher up that uses a brandish font to give the design a fun 70s flair.
Your typography tin become really powerful when you lot combine unlike logo fonts with each other. Find out how in this guide to selecting fonts for your make.
Bring your design elements together
Now that y'all have an idea of all the dissimilar elements your logo consists of, you need to brand sure that they work together. You lot want to pair them in a manner that is harmonious to create the vibe you are looking for.
The logo for skincare make Voany leaves no dubiety that it is an elegant, natural high-terminate brand, using a combination mark in an organic shape, a classic serif font and a natural chocolate-brown and beige color palette. Reflect Academy on the other hand looks disruptive and eye-catching by combining a modern font with colorful and abstruse shapes for a fresh and unique look.
9. Communicate with your designer
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At present that you accept considered all of the necessary style points, y'all're prepare to start designing! There are many means to get a logo, so you should consider which ane suits you best. Agency, logo contest, one-to-1 projection or logo maker? Unlike prices come with unlike qualities and all options have their pros and cons. To become a skilful overview of your options for getting a logo, check out this comparison of the all-time ways to get a logo designed. Read more about how much your logo blueprint should cost here.
We might be biased, but we think a logo blueprint contest is the best way to get a logo. To make sure your design comes out perfectly, the offset rule of working with your designer is to communicate clearly. Writing a clear creative brief is your chance to make your designer understand who you lot are and what yous demand. Make sure to requite them every bit much information about your company and style every bit you lot tin, and then they can create something really unique for yous.
Sometimes it may have a little bit of trust in your designer, just try to stay open to suggestions. Recollect, your designer is an expert and has a great feel for what makes a skilful logo. Giving lots of detailed and clear feedback is what gives designers an understanding of what you like. Information technology may sound cheesy but it's true: the best pattern happens when you and your designer work together.
x. Evaluate your options
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Evaluating your logo options tin can be difficult, so get some feedback from friends, potential customers and colleagues to help you lot brand a decision.
What makes a good logo?
A adept logo is immediately recognizable, reflects your brand'due south message and makes you stand out. An effective logo looks professional and seamlessly fits in with a make's identity. A peachy logo also needs to piece of work at any size and anywhere you want to employ your logo.
A good logo:
- is unique and distinctive
- is memorable
- works at any size and anywhere
- reflects your brand identity
- is timeless
But how to brand a good logo? Here are some general questions to ask yourself when evaluating your logo options:
- Tin you tell what it is in 2 seconds? Will people immediately know what your business does?
- Is it simple and memorable? Will your customers exist able to remember it?
- Is it versatile? Tin it be applied to all your brand'due south needs?
- Is it timeless, or would y'all accept to practice a redesign in a couple of years?
- Is it unique? Does information technology ready yous autonomously from your competitors?
- Does it entreatment to your target audition?
Evidently your make'south needs and expectations for a logo will be much different if y'all sell children'southward clothing and need a simple logo that tin can be stitched onto cloth than if you lot make sophisticated high-terminate wine with an intricate characterization, or a high-tech app that lives on peoples' phones. And then don't forget to have a step back and consider the bigger movie while you're designing your logo. This is not near personal taste, it'due south about what works best for your brand.
eleven. What not to do when designing a logo
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There are some mutual pitfalls that await you when yous're designing your logo. Here are some tips on what not to do:
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- Don't give in to the clichés of your manufacture. Yous're a dentist and then your logo needs to have a tooth in it? Definitely non. Here'due south how to avoid generic logos.
- Don't make information technology also complicated. Simplicity is key for a memorable (and printable) logo.
- Don't attempt to exist besides trendy. Trends are fantastic, merely make certain your logo won't look dated in three years.
- Don't settle for a low quality logo but to salve a few bucks. Your logo isn't the identify to skimp and oftentimes you go what you pay for.
12. Integrate your logo design into your brand
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At present that you know how to pattern a logo, what's next?
Once you take your logo, you've created the platonic basis for all the branding material your business needs—whether it's business cards, packaging design or spider web design. Past setting the tone for your style, colour palette, font and overall look and experience your logo is the starting indicate for your brand collateral and your designer will be able to create a seamless look for y'all. And but like that, your business organisation is fix to prove the globe its brand new face!
Set to go yourself the perfect logo?
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This article was originally published in 2022. It's been updated with new data and examples.
Source: https://99designs.com/blog/logo-branding/how-to-design-logo/
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